To celebrate 50 years of the adidas Superstar, adidas Originals has launched its latest campaing: “Change is a Team Sport” with a short film directed by Jonah Hill, the visual behind the videos of Pharrell Williams, Jackson Wang and more.
This timeless shoe, born in 1982, treads the line between past and contemporary, always staying on trend.
For five decades the Superstar has been worn by creatives, and as it changed the game on the court 50 years ago, today this shoe is a fundamental part of the sneaker culture.
This campaign is looking to use the power of teamwork to create and inspire positive change in local communities across the globe, highlight the importance of the previous generations, to build a future made of culture awareness.
For five decades the Superstar has been worn by creatives, and as it changed the game on the court 50 years ago, today this shoe is a fundamental part of the sneaker culture.
This campaign is looking to use the power of teamwork to create and inspire positive change in local communities across the globe, highlight the importance of the previous generations, to build a future made of culture awareness.
And how Jonah Hill commented on the meaning behind the campaign:
“There’s no knowledge without the older generation who did it first. And there’s no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity,”
The special edition adidas Originals Superstar “Change is a Team Sport” will be launched on Feb. 13th in store Urban Jungle and on urbanjunglestore.com
