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Based in SEOUL, Republic of Korea comes the streetwear brand AJOBYAJO – founded by Korean designer AJO in 2016, which takes inspiration from American punk, mixed with the unmistakable Korean style.
Ajo is a brand that expresses Asia’s subculture as streetwear with the sensibility of outsiders through oversized silhouettes, striped longsleeves, garments made of different materials assembled in patchwork style, tracksuits that look like workwear and an incredible ability to balance colours.
South Korea is an unstoppable and fascinating cultural melting pot
From this country, trends, cult TV series and habits far removed from western lifestyles have spread, yet the charm and influence it exerts on the rest of the world is undeniable.
Introducing 2022 S/S “BOYS CAN CRY”
Through nine models assigned each different character, the rebellious spirit of young people who rebelled against saying like “Boys Don’t Cry” was expressed through the kitsch mood against a backdrop of the school.