Black Box presents: Future Ones.

The Air Max 1 has always been a symbol of the creatives and visionaries of subcultures around the world.

On the occasion of Air Max Day 2023 and the return of the Air Max 1 ’86 OG “Big Bubble”, we collaborated with a duo of young emerging talents of Neapolitan electronic music to give voice to their dreams, challenges and passions: DJ and producer Miura and musician GVS.

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Un post condiviso da Black Box Official (@blackboxstore_com)

Two artists who have important collaborations with big names in the local Hip Hop and electronic scene to their credit, and who have been able to distinguish themselves for their innate passion for music and the stubbornness with which they face the challenges of the underground environment.

Despite the not easy context within which they move, the two talents have decided to accept difficulties and face failures as an integral part of the path to success and the achievement of their goals.

This is precisely the topic on which Nike has focused its launch campaign for the Air Max 1s with the claim “Falling Forward”: the concept of going forward by trial and error, despite failures, to reach one’s goals.

An invitation to fail, to try again until you reach your goals.
Check out our campaign for the launch of the Air Max 1 ’86 OG “Big Bubble” and watch the “Future Ones” video.