In 1889, Hamilton Carhartt began manufacturing workwear for Midwestern workers, striving to meet the needs of workers engaged in hard labor, even 12-hour days.
Carhartt garments had to be tough, durable and practical; the brand introduced innovative elements at the time, such as rivet reinforcements, strong yarns and double cotton canvas.
Carhartt has never distorted its Workwear nature and over the decades has continued to produce to the high standards it started with.
A well-deserved longevity that has allowed it to arrive in the 21st Century with an enviable brand identity.
Those who choose Carhartt today do so with awareness and to express a certain casual style. Its target is young, free and dynamic, a lover of open spaces, urban sports and good company.
The latest SS22 shooting, set on the rooftops of Berlin, fully expresses the “Carhartt Spirit”, discover the collection online.