Just like Clot, Clottee find its roots in Hong Kong and its growth throughout Asia; the idea behind the label is to represent the energy and the lifestyle of the new generation, increasingly attentive to eco-sustainability and cutting-edge design.
Each Clottee collection sounds as a testimony through Streetwear items of the ancient Chinese’s Cantonese tradition: as their spring 2020 collection all about the rich ym cha cuisine of Hong Kong.
CLOTTEE by CLOT FW20 is returning with its “CLOTTEE SALVATION ARMY” Part I collection. Inspired by CLOT’s first-ever full-season collection shown at Fashion Week – Fall/Winter 2008 “CLOT Salvation Army” – this season’s CLOTTEE collection follows in those footsteps with inspired graphics and elements paying homage to “CLOT Salvation Army.”
This season also marks CLOTTEE’s first full-season collection shown at Fashion Week.
Not to be confused with the Christian and charitable organization The Salvation Army, CLOT and CLOTTEE’s version of Salvation Army is one that examines the meaning behind those two words and the connotations they hold. Reimagining its definition as an army of like-minded people who strive to use knowledge and brains for combat instead of relying on destruction, bringing back the Salvation Army theme was not only inspired by the fact that it’s CLOTTEE’s first full-season collection, but also due to tumultuous current events and the current political climate.
“CLOTTEE SALVATION ARMY’S” campaign presents a dystopian world – a post-apocalyptic scene that is imagined as a direct result of destruction.
Highlighting the fact that destruction is not the key, but salvation is to think differently.
Key graphics include the iconic THINK DIFFERENT graphic and the repeating brain graphic applied throughout. Both dark colors and brighter hues allude to the merging of minds and lightness and darkness present in the world.