CLOTTEE by CLOT is back with part two of its Fall/Winter “CLOTTEE SALVATION ARMY” collection.
Originally inspired by CLOT’s first-ever full-season collection shown at Fashion Week for its FW2008 collection, this collection pays homage to that milestone as it is CLOTTEE’s first full collection shown to buyers at Fashion Week. With graphics that pay homage to that seminal CLOT collection, this range also celebrates the brand’s growth and maintains its penchant for bold graphic designs and eye-catching styles.
CLOTTEE’s version of the Salvation Army is the brand’s own interpretation, examining the meaning behind the two words and its connotations. Reimagining the meaning of Salvation Army as a group of like-minded people who strive to use knowledge and brains for combat instead of just relying on destruction, the CLOTTEE SALVATION ARMY aims to send a message to the world that peace and calm is the way to go.
For Part 2 of this collection, the campaign images hope to show a world devastated by destruction as a result of resorting to weapons and violence. With a message pushing peace and thinking differently, Part 2’s campaign also highlights the more military-inspired designs and graphics. With badge decals, bold logos and silhouettes such as the vest, Part 2 takes on a more military-inspired aesthetic.
CLOTTEE by CLOT is the diffusion label of CLOT.
Launched by Edison Chen and Kevin Poon in 2013, CLOTTEE aims to represent the energy of the newer generations with simple streetwear staples and youthful, eye-catching graphics. Since its inception, CLOTTEE has collaborated with the likes of A-COLD-WALL*’s Polythene Optics, Superdry, and Jack & Jones.