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The Florence based brand IHS – In Hoc Signo Vinces is a monogram, often stylized with a cross in the ‘H’, a nomen sacrum used since the Middle Ages in figurative art.
It turned into a tattoo for the Crusader knights and evolved as a real logo throughout the Renaissance figurative art.
Today the monogram becomes a brand, with a collection made up of strong contents, strategically reinterpreted according to new trends and new rules of streetwear.
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Naples, Via Solimena 99A and online at blackboxstore.com