NIKE ACG. From the Stonemasters communities to the global market.

Discover the History of the Nike ACG

All Conditions Gear ACG is a special line of Nike born for outdoor life, with the characteristic of protected from all weather conditions, even the most extreme.

The ACG line has reached the peak of success since 1989, but its roots go back a little further: in the 70s a growing community of mountaineers and adventurers, with long hair and relaxed style borrowed from surfing, originally from Southern California – called Stonemasters – moved to the Yosemite Islands.

 

These adventurers’ explorers faced enormous climbs hands-free and without ropes, practicing the first “free-climbing” in history, preferring Nike running shoes to traditional leather clodhoppers.

In a short time, the movement spread like wildfire, not limited only to Yosemite: following their example, more and more climbers and hikers began to wear Nike running shoes.

The famous photo of the two hikers Rick Ridgeway and John Roskelley immortalized on K2 wearing yellow Nike LDVs might seem like a clever marketing operation, it was this photo that spurred Nike to create the first line dedicated to extreme mountain sports.

We must wait until the end of the 80s to see the acronym ACG appear on the labels; the forerunner of the brand was the Nike Hiking: a robust trail boot, much lighter than the trekking ones in circulation thanks to the use of an innovative material for the time, used for the first time for the creation of a shoe, the “future classic” Gore-Tex.

Another point in favor for Nike was the use of color: from orange swoosh to bright green, the whole line had the peculiarity of distinguishing itself from the shapeless sea of ​​brown leather boots, with different bright color palettes, which perfectly suited the new wave of technicolor from the mountain apparel brands: Patagonia, The North Face and Berghaus.

Considering that Nike Hiking was, as the name suggests, still based only on hiking, with the ACG line Nike has also managed to “scale” the boundaries of rock climbing, mountain biking, kayaking, snowboarding and any other outdoor activity.

Nike has exploited its incredible Know-How in the field of sportswear to create all types of accessories and clothing, for all types of weather conditions and all types of outdoor sports, even the most extreme, in Gore-Tex: it is born officially the ACG range, which conventionally dates back to 1989; in fact, solid foundations had already been laid a year earlier, with the launch of the All-Terrain Pegasus and in 70s for the best inspiration history for the brand.

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