The Road To Gold
The Air Max 96 II “Goldenrod” has always been a bit of the “underdog” of the Air Max family.
In an era when the Air Max line was at the top of its game, the risk of going unnoticed was, indeed, high. In fact, the Air Max 96 II never reached the Iconic status of the Max 95 and 97 or the visibility of the TN.
But, despite this, Nike’s Air Max 96 II remains one of those cult sneakers respected and loved by Air Max lovers and the worldwide sneaker community.
In facts, it’s a fundamental transition piece in Air Max tech’s ’90s lineage, and now it’s returning in an OG “Goldenrod” colorway to celebrate its 25th anniversary. Along with the vivid “Mystic Teal” colorway, the “Goldenrod” is one of the 96 II’s most iconic colorways. It last appeared in 2016 but the 20th anniversary iteration that was called Nike Air Max 96 XX, featured a different midsole air unit, not satisfied the Sneaker Community expectation .
This new edition is really much closer to the original.
To celebrate its return, we are happy to introduce this project “Road to Gold”.
A story of how the passion and interest for Nike Air Max can take on different meanings and values depending on who lives and tells it.
That’s why we linked up with artists, friends, sneakerheads from the Community that we love and proudly support: Da Blonde songwriter, Gaetano De Angelis photographer, Enzo Brandi tattoo artist and Arturo Marcucci sneakerhead.
Four people with their story, project and different perspectives all united by their love for the sneakers.
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