America is a fascinating country, full of contradictions, excesses, respectability, transgression, eccentricity, creativity.
It is the country where the marginalized can realize the famous “American Dream“, becoming rich in a generation, and give the world the best stories of social redemption ever heard.
One of These Days recounts this circus of intricate humanity with ironic transport, among risk-takers, outlaws and fervent believers, connecting with the rest of the world through pieces designed to be timeless, fusing fashion and art.
The L.A.-based brand OOTD was founded by multimedia artist Matt McCormick, already widely recognized and appreciated for his works that draw inspiration from the American West, including cowboys, rodeo and desert landscapes.
Together with his creative team, McCormick creates minimalist collages, illustrations and realistic graphics that he prints on OOTD sweatshirts, tees and accessories.
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