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Pharmacy Industry was one of the first streetwear brands to be created in Italy in the early 2000s.
The brand was born with the intention of “exporting” the American rap culture of the 90s to Europe, at a time when overseas streetwear brands were dominating the market, almost monopolizing everything
Pharmacy Industry’s ingenious intuition was to reinterpret the Street style according to the methods and manufacture of Made in Italy: a mix of quality and design that took streetwear to a higher level, making it cool and appealing.