Puma x Perks and Mini open the door to BIO/VERSE: a world of creativity, evolution and positive change, where sportswear mingles with urban style and experimental design.
Technology and ecology, nature and culture cross their structural boundaries blending to create a new way of clothing and outdoor living.
Perks and Mini mixed its pieces in a playful way that sees the iconic stylized daisy logo mingle with the Puma silhouette; the result is a unisex collection that adds technical design elements to psychedelic floral graphics.
The P.A.M x PUMA capsule is all made with a minimum of 20 percent recycled material, the result of the two brands’ commitment to reducing their real environmental impact through their partnership with DEEP BioDATA: a project that supports the installation of biodiversity monitoring technologies in one of the world’s last remaining wild places, namely the Jurua River region in the western Brazilian Amazon.
DEEP works to safeguard and protect wild places threatened by climate change and waste, and this is exactly what inspired the birth of P.A.M and PUMA‘s first collection: a capsule created for the outdoors that goes beyond fashion and the trend of the moment, but is inspired by nature, respect for the biodiversity of every living being, and sends a message of respect and preservation for the planet.
Puma x Perks and Mini features four footwear silhouettes and 20 different clothing styles, including technical jackets, down jackets, cargo pants, tees, hoodies, and polo shirts-all styles are oversized and genderless.
Get Ready to DIVE into Nature.