Nike and Jordan Brand have been focus on women’s streetwear in recent times, with a primary task on making sure their presence is recognized in the sneaker community.
In recent times Jordan Brand’s ethos of “confident versatility” is carried in every aspect of its products.
That’s why we are finally witness the release of the Jordan Future Primal collection made exclusively for women.
This groundbreaking drop include the Utility Pant, Flight Suit, Bodysuit and Lightweight Jacket. Each of these has been designed to incorporate functional details with Jordan Brand’s signature style. The soft pink hues used throughout the collection are very well balanced, giving the whole drop a tonal look and feel with minimal effort.
Alongside with this drop, all the women’s streetwear movement has taken the spotlight of the Street Culture. Pushed by young designers, like Aleali May, and young athletes like Naomi Osaka, the Women’s voice will be for sure been heard in the years to come.