Air Max Day '24: Feel the Unreal.

We celebrate the technology that has revolutionized the Footwear and Lifestyle world with the launch of the Air Max DN.

SHOP Dn

The relentless flow of innovation in the sneaker world has seen Nike redefine industry standards, in the past, present, and, we are sure, in the future. On the occasion of #AirMaxDay24, the brand unveils the incredible Air Max Dn silhouette: a true revolution that merges 37 years of heritage and research, drawing inspiration from Tinker Hatfield‘s vision at the Centre Pompidou.

 

 
 
 
 
 
Visualizza questo post su Instagram

The real game-changer? The revolutionary Dynamic Air system, which rewrites cushioning rules by introducing a dual-chamber, four-tube Air unit. This innovation promises a level of comfort never experienced before, a smooth stride, and a bounce that redefines movement. Thanks to the two chambers with different pressures, the Air Max DN adapts cushioning to different phases of the step, ensuring a feeling of walking on air.

But the Air Max DN is not just an icon of style and personality: it is rather a tribute to sneaker culture, redefining the aesthetic standards of athletic footwear. Designed to stand out, this new silhouette combines design and functionality, becoming a symbol of individual expression. The Dn represents the perfect synergy between research and commitment from Nike's design team, an example of the latest trends in silhouette and the future perspective of cushioning. All in a sneaker that transcends generations, can be worn by anyone, at any age, and in any context.

"The Air Max DN is the future of Air," says Kathy Gomez, VP of NXT Footwear at Nike.

"We are raising the bar of our ambitions, pushing the boundaries of comfort and movement. It's the beginning of a new era for Air Max."

With the launch of the Air Max Dn, Nike opens the doors to a future of unprecedented innovation, promising to continue to surprise and inspire sneaker enthusiasts worldwide.

On Air Max Day.

 

 
 
 
 
 
Visualizza questo post su Instagram
 
 
 
 
 
 
 
 
 
 
 

 

Un post condiviso da Black Box Official (@blackboxstore_com)

<script>
For the past ten years, Sneakers Culture enthusiasts have celebrated the day when one of the most cutting-edge technologies of the last 30 years was born. The innovative air cushion, initially placed only under the heel, embodies the winning vision of those who have believed fully in their dream.

It represents the millions of athletes and runners who have experienced unprecedented comfort, giving them the push to run an extra mile.

It represents the European communities and subcultures that have found in the Air Max Silhouette a recognizable uniform with which to identify, advancing their non-conformist ideas.

We all breathe the same AIR. Happy Air Max Day to all.

SHOP Dn

COMPANY

LEGAL AREA

  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Shipping & Returns
  • Service Updates

Payment Methods

DON'T FOLLOW. BE THE FIRST.

Get updates on collections, trends and special releases

Copyright @2021 Black Box Store.
all right reserved.

Registered office: Via Romaniello 21/B, Napoli (NA), Italy | N. REA: NA – 823189

Tax Code and VAT number: IT06555971214 | Share capital: Euro 800.000,00 fully paid

  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Shipping & Returns
  • Service Updates