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We are thrilled to unveil our new campaign for the launch of adidas Cushion, a bold model born in the early 2000s, inspired by the nightlife and vibrant rave scene of that era. Featuring a futuristic design and metallic silver finishes, the adidas Cushion showcases an abstract labyrinth of overlays, with lines intersecting and converging to lend fluidity to the structure.
The three stripes run across the side panels and tongue, while the midsole and outsole contribute to creating a play of intersections and fits, amplifying the effect of the 2000s style.
We envisioned the adidas Cushion campaign in an essential setting, where lights and electrical wires take center stage, evoking the essence of pure clubbing. The model sports an all-black look with dark sunglasses, inspired by the outfits of early ravers. The distinctive element that undoubtedly captures attention is the silhouette of the adidas Cushion.
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