Garment Workshop is revolutionizing the fashion business model.

The streetwear brand founded by Federico Barengo is built on awareness and sustainability.

 

The issue of the fashion production cycle has been a hot topic for years.

Between debates, omissions, demonstrations, and displays, it’s nearly impossible to navigate the sea of labels and claims of sustainable production, further confusing consumers. That was until 2021, the birth year of Garment Workshop, a streetwear brand founded by Federico Barengo.

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So, why is Garment Workshop making a difference?

First and foremost, it’s a brand that allows consumers to witness every phase of clothing creation, enabling them to be fully aware of what they wear.

After spending most of his time educating his audience about the mechanics often overlooked by fashion companies, Federico Barengo shifted his focus towards the physical realization of what he has always believed in: conscious shopping.

According to Barengo, a product can be physically, culturally, and emotionally enduring and can embrace the concept of a contemporary wardrobe designed not to change frequently but composed of essential yet stylish pieces that can be worn season after season.

Garment Workshop is oriented towards an ideal business model that places transparency at its core, an approach frequently forgotten or concealed by the fashion industry. Thus, a streetwear brand is born, one that aligns with current styles and trends but goes through various sustainable processes, all communicated to the public with complete clarity. What sets the brand apart is indeed a relationship of trust between the consumer and the producer, an honest, personal, and accessible connection.

Federico Barengo’s streetwear brand Garment Workshop, comprises a range of top-quality clothing, captivating yet essential design, and a color palette that shifts with seasonal trends. The Fall/Winter 2023 collection features sweaters, hoodies, and crew necks in colors ranging from acid green to magenta, from creamy white to tobacco and camel.

These are garments that can be worn season after season while remaining stylish.

Discover the new brand added to our catalog, take a look at the online and in-store selection.

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