Nike launches the new 'BE-DO-WIN' lifestyle silhouette

Those who still maintain that Nike is a purely Sportswear brand, will have to change their mind.

The new “Be do Win” silhouette is the ultimate proof of how the brand has managed to escape this stereotype, creating a shoe that is totally different from any previously created: the aesthetic is much more like a moccasin, recalling the classic Clarks and the Nike Court Vintage.

Its upper is in suede leather, the sole is deliberately “deformed” to emphasize the recycled material structure, as previously done for the ‘Move to ZeroCrater Impact and Space Hippie models.

 

 

The look seems straight out of the 90s, nothing has been left to chance: the Hyper Royal / Midnight Navy / Mustard primary color palette, the choice of the suede upper, the intertwined laces and the name of the model embroidered on the heel, from the font 90’s.

 

 

Made of recycled material, the Nike ‘Be Do Win’ are part of the “Move to Zero” project – which aims at a production process without waste and without CO2 emissions – combining the contemporary concept of eco-sustainability with the language of retro design.

 

 

Available on blackboxstore.com and in Store

 

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