About Sonic Youth

Sonic Youth were a post-punk, no-wave and experimental band and the leading exponents of the indie rock and noise rock scene of the 1980s and 1990s, hailing from New York City. Considered one of the most influential bands to have emerged from the American underground, Sonic were particularly famous for their innovative use of alternative chords, dissonance, and feedback-a muscular intensity that has placed them among the most significant groups from the 1990s to the present.

Active from 1981 to 2011, Sonic Youth‘s music was characterized by an exploratory and experimental sound that combined elements of rock, punk, noise, avant-garde, and electronica, significantly helping to define the sound and style of American alternative rock as we know it today.

Among their most iconic albums are 1988’s “Daydream Nation,” considered their masterpiece, is an influential record full of complex artistic and sonic compositions; 1990’s “Goo.” a more accessible-sounding record that marked their signing with a major record label and contains tracks such as “Kool Thing“; 1992’s “Dirty,” another commercial success, with tracks such as “100%” and “Sugar Kane“; and finally 1994’s “Experimental Jet Set, Trash and No Star,” an album that features more direct and simple sounds than their previous works.

The band was also famous for their intense and experimental live performances, often featuring improvisations and noise in addition to their songs. Unfortunately, in 2011, they also disbanded due to a personal separation between Thurston Moore and Kim Gordon, the band’s founders, who were married: once their marriage broke up, musical collaborations within the band also deteriorated. After the breakup, the band members embarked on separate solo projects and musical collaborations.

Sonic Youth’s legacy as one of the most influential bands in the alternative rock scene continues to be recognized and celebrated-the latest example being the Pleasures capsule collection-and their music continues to inspire artists of different generations.

About Pleasures

Founded in 2015 by Alex James, Pleasures is a Los Angeles, California-based streetwear brand that has quickly gained popularity in the underground scene due to its distinctive style and ability to capture the essence of youth culture and individuality.

Pleasures’ collections are characterized by a bold and often provocative aesthetic, incorporating elements of punk, grunge, and underground inspiration. The brand is known for its use of bold graphics and vintage graphics, often with cultural, political, or satirical references. The images and phrases used in their T-shirts, sweatshirts, and accessories often reflect controversial and provocative themes that aim to challenge conventions and express an attitude of nonconformity.

The brand has had numerous collaborations with other brands and artists, including Converse, Crocs, and Joy Division. These collaborations have helped to further solidify the brand’s reputation and expand its reach. Its success has also been supported by its strong presence on social media platforms such as Instagram, where it regularly shares content that captures the attention of young consumers and influences streetwear fashion culture.

Check out the PLEASURES and Sonic Youth collection in store and online now.

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