Discover the new FW23 apparel and footwear collaboration.

Puma has initiated its first collaboration with the Nanamica brand, elevating the Suede silhouette to a minimalist, heavily ’90s design.

The Low-Top Sneakers Silhouette is lined with GORE-TEX waterproof material, making it practically perfect for the upcoming fall season. Puma and Nanamica pick up on times so dear to streetwear fashion, such as workwear and military garment, re-imagining them with a clean aesthetic rooted in essentiality and functionality. 

The references to military and nautical style are continuous and subtle, in keeping with the meaning of the Nanamica brand, which literally translates to “House of the Seven Seas“; the collection features superior footwear and apparel to last, and a classic style that is distinguished by careful detailing and smart construction.

The PUMA Clyde has been reimagined by Nanamica with a design that hides the eyelets, giving the shoe a functional and clean aesthetic, strongly reminiscent of Japanese existentialism. The shoe is lined with a GORE-TEX membrane, a technology always used in Nanamica’s collections, and again used for this collaboration. On the tongue, however, the satin co-branded tag has been applied.

Heavily influenced by Japanese sensibilities, the Puma x Nanamica Collection features a Woven Coat boasting Cordura fabric, a series of utility pockets, and a rubber badge pocket with PUMA x Nanamica logos; two PUMA x Nanamica hoodies equipped with zippered closures and made of 450-gram French terry fabric; and cotton twill pants and essential striped T-shirts complete the capsule.

About Puma

Founded in 1948 by Rudolf Dassler, brother of Adolf Dassler the founder of adidas, Puma is a global sportswear and footwear brand based in Germany. The brand’s distinctive logo is a stylized panther, evoking energy, and agility. Puma offers a wide range of products, including running shoes, sportswear, accessories, and lifestyle items. The brand is known for its combination of innovative design, functionality, and urban lifestyle, attracting athletes and fashionistas alike. Over the years, Puma has collaborated with celebrities, designers, and brands to create unique and fashionable collections.

About Nanamica

Nanamica is a Japanese clothing and accessories brand with a strong emphasis on functionality, quality materials, and minimalist design. Founded in 2003 by Eiichiro Homma, Nanamica combines tradition and innovation, creating garments that combine technical performance and refined aesthetics. The name “Nanamica” comes from the union of the Japanese words “nana,” meaning seven, and “amica,” meaning wave, recalling the idea of constant flow and durability.

The brand is known for its use of advanced technical fabrics and attention to detail, creating clothing suitable for different weather conditions and environments. Nanamica products range from waterproof jackets to windbreakers, coats to pants, and also include accessories such as backpacks and bags. Nanamica is appreciated by outdoor enthusiasts and fashionistas alike for its fusion of urban style and cutting-edge functionality.