On March 26, on the occasion of Air Max Day ’24, we celebrated the debut of the new Nike Air Max Dn silhouette together with the Bari community at our Black Box Store.

Find out how it was!

The relentless flow of innovation in the sneaker world has seen Nike redefine industry standards, both in the past, present, and undoubtedly in the future.

For Air Max Day ’24, the brand unveiled the extraordinary Air Max DN silhouette: a true revolution that blends 37 years of heritage and research, inspired by Tinker Hatfield‘s vision from the Centre Pompidou. Air Max Day and the new Dn were an additional reason for us, enthusiasts of Sneaker Culture, to celebrate with an exclusive event at our Bari store!

The Black Box party was a tribute to the visionaries of the 1980s who created the revolutionary Air Max technology, anticipating the future.

Thanks to them, the Air Max unit has become a powerful tool that has forged strong bonds among people, united by the same passions: sports, fashion, sneaker culture, and street culture.

This year, we wanted to remind ourselves how that simple sneaker has been, and will always be, a bridge between different cultures, cities, and communities; how it manages to unite rather than divide.

Thanks to everyone who participated in our event, we shared this passion enthusiastically, accompanied by DJ sets from DJ Fato and Big Fab, amidst drinks, conversations, and new connections.

Thank you to everyone who shared this special moment with us, until the next celebration!

On Air Max Day.

For the past ten years, Sneaker Culture enthusiasts have been celebrating the day when one of the most cutting-edge technologies of the last 30 years was born.

The innovative air cushion, initially placed just below the heel, represents the triumphant vision of those who wholeheartedly believed in their dream. It embodies the millions of athletes and runners who have experienced unprecedented comfort, pushing them to run an extra mile.

It symbolizes the European communities and subcultures that have found in the Air Max silhouette a recognizable uniform with which to identify, advancing their non-conformist ideas.