For more than two decades, adidas Y-3 collections have been creating pieces with a pioneering, cutting-edge approach. Started in 2003, the one between Yoshji Yamamoto and adidas constitutes the first collaboration in fashion history between a Japanese Haute Couture designer and a sportswear brand.
Y-3 garments always act as a counterbalance between the parties, preventing either brand from overpowering the other: the brand has an essential narrative, mixing adidas’ athletic iconography and Yamamoto’s silhouettes.
For Fall/Winter 2023, Y-3 presents Chapter 3 with a series of garments inspired by adidas’ inimitable athletic heritage and Yamamoto’s unstructured design: varsity jackets, t-shirts, and sweatshirts with kettle stitch embroidery, collegiate-style cuts, and vintage lettering, as well as details such as chenille patches, puff sleeves, and overlapping fabrics.
The capsule also consists of a few pieces inspired by the iconic Originals Aloxe tracksuit; the footwear offering, on the other hand, stays true to the models launched in the past, repurposing different color interplays of the Y-3 Centennial Hi and the Y-3 Centennial Lo, as well as updated renditions of the Y-3 Superstar, Y-3 Marathon, and the Y-3 Gazelle.
After exploring the evocative landscapes of Japan, for the FW23 Campaign the brand chose the home of adidas, Germany, specifically Berlin. A city of incredible energy and charm, always borderline between past and future. The Y-3 F/W3 Chapter 3 was shot by Lengua and director Thyago Sainte. The images are moving, dynamic, while the short film highlights the places in Berlin that the models/actors considered “home.”
Intimate and raw at the same time, the campaign features the extraordinary participation of Nigerian producer and songwriter LA Timpa; cult British musician, rapper and producer Tricky; eclectic DJ and experimental musician Mobile Girl; Korean producer and DJ Tobias aka Why Be; avant-garde artist, designer and musician Bill Kouligas; and the formidable DJ duo and co-founders of Kontinuum Productions, Dimitra and Soraya.