The accidental birth of a (sub)cultural symbol: the G-Shock.

We have seen it on the wrists of everyone from the world’s most famous rappers to the most influential designers, yet the origins of one of the world’s best-loved watches remain little known. The Casio G-Shock is now an integral part of Pop Culture, a statement of the Hip-Hop subculture, but its origins are humble […]

New Brand Added: ThisisNeverThat®.

Streetwear Fashion in South Korea has an interesting, though relatively recent, history. It spread in the 2000s in response to the huge demand for American brands such as Stüssy, Supreme, and Off-White among the country’s youth. SHOP Thisisneverthat

Black Box’s Black Friday 2022 Must-Haves.

The most anticipated and beloved week of the year is here, the week when you can shop your favorite styles for up to 70% less.   Visualizza questo post su Instagram   Un post condiviso da Black Box Official (@blackboxstore_com)

CLOT x Converse Chuck 70 Hi “Panda Season”.

Edison Chen, founder of CLOT – the Hong Kong, born streetwear brand, has collaborated again with Converse for the November 18, 2022 Drop. The upcoming release pays homage to the Chinese panda with two silhouettes: the Chuck Taylor ’70 Hi and the Jack Purcell Ox Low. That two design resemble the mantle of the docile bear […]

adidas pays homage to fabulous 70s with a striking capsule.

adidas Originals strikes again. After the capsule collection in collaboration with Gucci’s creative genius Alessandro Michele, the German brand has dug into its archives and unearthed all those silhouettes that made sports and fashion history, reworking them for today’s life. The adidas Originals Adicolor Heritage 70s collection is an ode to the most transgressive, innovative […]

New In: New Amsterdam Brand.

New Amsterdam Surf Association is an Amsterdam-based movement that challenges the established culture of surfing by disrupting the clichés and beliefs associated with the sport. The founder of New Amsterdam Surf Association is Paul Zeper – 28 years old – born and raised in Amsterdam. He learned to windsurf when he was only 14 years […]

Puma x Perks and Mini is an ode to Biodiversity.

The first capsule born from this extraordinary collabo is inspired by the outdoors life. Technology and ecology, nature and culture cross their structural boundaries blending to create a new way of clothing and outdoor living. Perks and Mini mixed its pieces in a playful way that sees the iconic stylized daisy logo mingle with the […]